22 Mar
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Are your client integrations a tangle waiting to happen?
One automation is not a tangle. Two automations are not a tangle. Not even three.
But once you have created a basket of automations, you turn your back for a minute and…… bang…… you can have an automation tangle. Now if you have ever tried to unpick a tangle of any type you know it can be a mess – tangle teaser or not.
What are the root causes of a data integration tangle?
There is a multitude of reasons why an automation tangle might occur, these could be:
- Data quality issues arising since the automation was built
- A field in use being changed by the client
- Authentications not being maintained and failing
- Clients changing their authentication details
- An API method is deprecated and not caught
- There is an inconsistent approach to automation builds
You can never eliminate a lot of these root causes as, typically, they are caused by third parties. However, with a multi-tenanted integration platform (‘iPaaS’) you can preventatively monitor for issues arising. As a result, you’ll have a consistent approach to tackling these issues.
Why use a multi-tenanted iPaaS for data integrations?
A multi-tenanted iPaaS is a powerful tool that can help you, a marketing services provider, to deliver client data integrations consistently and expand your revenue stream.
A multi-tenanted iPaaS provides you with a ‘single pane of glass’ over a consistently built, standardised, eco-system of automations. Reporting, monitoring and self-alerting capabilities can help you catch issues at the earliest possible opportunity. A consistent approach to automation delivery means that there is no stylistic difference from one automation to the next.
Account structuring means that each individual client can have a segregated account in which their details, and all their automations, can be held and monitored. Connector/API deprecations and extensions are managed by the multi-tenanted iPaaS vendor and you are provided with a way to version and update connectors and automations in a scalable and manageable fashion.
Another useful multi-tenant iPaaS feature concerns Connectors, aka APIs. When an API deprecation goes unnoticed it can cause issues for the data integration and ultimately end users. However, a marketing service provider using a multi-tenant iPaaS won’t be affected. This is because the vendor deals directly with the API deprecation, extensions and management. In other words, you’ll be provided with a way to version and update Connectors/APIs in a scalable and manageable fashion.
Untangle your data automations with ConnectorEngine
Nobody likes getting into a tangle, especially when data is concerned. It impacts client experience and satisfaction. This is where our marketing services iPaaS can help.
ConnectorEngine is a multi-tenanted integration platform designed specifically for the marketing services industry.
If you’d like to find out more about how ConnectorEngine might help you avoid potential tangles then please contact us here for a no-obligation demonstration and discussion.
